Purpose

This activity will give you practice in identifying and analyzing the rhetorical appeals in an advertisement.

Instructions

PREPARE

1. Review the following videos:
   • The Art of Rhetoric: Persuasive Techniques in AdvertisingLinks to an external site.
   • Ethos, Pathos & Logos: How to Use Persuasive Ad TechniquesLinks to an external site.
2. Go to Ads of the WorldsLinks to an external site. and browse through the Professional ads, the Collections, or the Highlighted ads.
3. Pick one recent advertisement that you would like to analyze for your assignments in this module. The ad should have the three rhetorical appeals (ethos, pathos, and logos).

WRITE

1. Write a well-developed three paragraph analysis (about 300-350 words) analyzing how the advertisement uses two rhetorical appeals.
   • In the first paragraph, describe the advertisement.
   • In the second paragraph, identify and analyze one of the three rhetorical appeals. Include HOW the appeal was used, WHO the appeal was geared towards, and whether you feel the appeal was effective.
   • In the third paragraph, identify and analyze another of the three rhetorical appeals. Include HOW the appeal was used, WHO the appeal was geared towards, and whether you feel the appeal was effective.
2. Attach a photo of the advertisement or include a link to the video of the example you chose.

POST YOUR COMMENTS

1. Post your analysis to this Discussion.

PEER REPLIES

1. Review the postings and advertisements of your peers. Reply to TWO peer postings.
   • Each response should be at least 150 words and address your peer’s perspective on how the rhetorical appeals were used in the chosen advertisement.
   • Post your each response as a Reply to their posting.

Grading

You will be graded on your ability to identify and analyze two rhetorical appeals in the advertisement. Your Comments are worth 50 points. Your Peer Replies will also be evaluated here and those posts are worth 30 points for a total of 80 points for this Discussion.