Learning Objectives:
1. Identify the different market entry strategies.
2. Describe the advantages and disadvantages of the different modes of entry
3. Identify the types of foreign direct investment.
Directions:
Read the articles and academic sources provided in week for and respond to the following questions.
1. Briefly describe the forms of International Expansion Entry Modes.
2. What are their main advantages and disadvantages of each form or Entry Mode?
3. Which of the forms are considered FDI? Why?
4. Why are entrepreneurs and small businesses most likely to export as a mode of entry?
5. What is the main problem with licensing for the owner of the brand?
6. What is the most common mode of entry for Fast Food Restaurant and Hotel chains?
7. Why have alliances and joint ventures become popular in the recent years?
8. What purposes alliances serve?
9. When do acquisitions make sense?
10. In summary what are the two key factors to consider when deciding which entry mode to choose?
Articles:
From Reading Bank:
- Africa Poised for Green Bond Growth
- Emerging Markets Ready for US Recession
- Post-Pandemic Challenges for Emerging Economies
- What the West Gets Wrong about China
From Harvard Coursepack:
- Apple and Its Suppliers
