FEEDBACK From Instructor

Your economic conditions were on point as you discussed all five conditions and provided relevant examples. Well done!

Your market conditions were close. You discussed the FMP for 2019, its effect on your firm and other market conditions more specific to your firm in 2019.

However, where are the numerical details as to the FMP and its effect on your firm?

What was the Fed Funds Rate?

What were Amazon’s borrowing costs for 2019?

Your performance comparision was incorrectly handled.

You needed to discuss FOUR ratios: PE, Price to Book, ROA and ROE.

Revenue growth, operating income, net income and EPS were irrelevant.

For each ratio: (1) define the ratio (2) state the two figures (3) discuss what the

increase/decrease implies for your firm – relate this back to #1.

For the ratios, use the following link: https://www.macrotrends.net/stocks/charts/AMZN/amazon/pe-ratio.

The ratios are UNDER the charts.

Use the Price Ratios tab for PE and Price to Book and

Other Ratios tab for ROA and ROE.