Soft Drink Exercise – 

You are the COO for Jones Soda Company and are considering a new high end bottled water product. In preparation, you are doing marketing research to consider competition and are developing a strategy. Consider their website is located at: https://www.jonessoda.com/collections/beverages

You are the COO for Jones Soda Company and are considering a new high end bottled water product. In preparation, you are doing marketing research to consider competition and are developing a strategy. Consider their website is located at: Jones Soda ProductsLinks to an external site.

You are developing a plan to decide what should you do and how should you approach this. Respond to the following questions in a paragraph for each question:

1. Explain the marketing segmentation of customers for this possible product.
2. What is the positioning in terms of the 4 P’s of marketing?
3. What role could or should social media play in the product?
4. Develop a perceptual map and what are your findings?

You are developing a plan to decide what should you do and how should you approach this. Respond to the following questions in a paragraph for each question:

1. Explain the marketing segmentation of customers for this possible product.
2. What is the positioning in terms of the 4 P’s of marketing?
3. What role could or should social media play in the product?
4. Develop a perceptual map and what are your findings?