Innovation Balanced Scorecard – PepsiCO

1. Which types of measures of innovation are most applicable (or beneficial) to PepsiCo and why? If you were specifically assigned to implement an innovation-balanced scorecard in the organization, what aspects of innovation would you emphasize by measuring and tracking, and why?

2. Identify, select, or develop three key measures of innovation that are directly relevant to PepsiCo organization. Your answer should include one input measure, one process measure, and one output measure. Briefly explain why you chose these three measures.

3. What challenges do you see within measuring innovation effectively in PepsiCo? Do you see any possible problems or unintended consequences of implementing such measures in the organization?