Analyze the case based on the questions below and write your report. You can write your report in English Before writing your report, use the attached rubric as a guideline. Your report will be assessed using this rubric. • You must write your report between 1,500 – 2,500 words in English

Use Times New Roman 12-point font, 1.5 spaced 1-inch margin on all sides, and APA style. Refer to APU writing guide (available both in Japanese and English) https://en.apu.ac.jp/academic/page/content0296.html/?c=17. Indicate the number of words at the end of your report.

Questions: 1. Evaluate the specific metaverse initiatives from Nike and compare them to the competitors. What are the pros and cons of each initiative? To what extent does each initiative advance Nike’s business and strategic goals? 2. How should these initiatives be organized and prioritized? What are the criteria for prioritization? 3. What next steps would you recommend to Nike’s digital strategy team?