Please respond to discussion post in apa 7th ed with in text references and citations (min. 3 references) Why Encourage customers to use their app for ordering? With the option to order their meals from a mobile app, they can easily place an order when they are stuck in traffic or on the way to pick up the kids. Mobile apps provide the freedom to order from any place at any time without pausing everything and making a call to the restaurant. As a business you can promote your online ordering through posters, window displays, large signage outdoors, and even neighborhood flyers. Adding custom messages on receipts is also another way to push customers to order online. Whether it’s print or digital, these are a great way to call out your online ordering program. How is this an example of mass customization? Mass customization is a marketing and manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production, which works perfectly when it comes to costumers ordering online. Mass customization is a business strategy that aims to produce goods and services that meet individual customer needs with near mass production efficiency. It involves leveraging technology and flexible processes to create products tailored to the specific preferences of each customer, while still achieving economies of scale. This approach allows companies to offer a wide variety of options and variations to meet diverse customer demands without the high costs traditionally associated with customization.References:Stevenson, W. J. (2020). Operations Management 4th ed. McGraw Hill.Finance article, Taco Bell Launches Taco Bell Launches $45 Cravings’ Box as Fast-Food Races to Be “Competitive on Value”5 Cravings’ Box as Fast-Food Races to Be “Competitive on Value”, By Brook Di Palma.Video: Taco Bell – Eat Like You, build your own 5 Cravings Box (2021) (March 7, 2021, A. Verhoeven)