• Discuss a prominent environmental or sustainability practice employed by a company that you believe has been forward thinking and successful in their efforts. How have their policies impacted the company, society, and the environment?
• Cite the textbook to support your response.
• In a separate paragraph be sure to respond to at least one of your classmates’ posts.

Hello Professor and classmates,

Patagonia, the outdoor apparel brand, has risen to the forefront of the sustainability movement, not just by crafting durable outdoor gear, but by embedding environmental responsibility and activism into its very fabric. Not only is Patagonia built to last but it also uses recycled and organic materials. Additionally, their commitment to organic cotton minimizes the environmental impact of textile production (Patagonia, “Our Environmental Footprint”, 1). Patagonia donates 1% of its sales to grassroots environment organizations worldwide, exceeding $100 million to date (Patagonia, 2). Their focus on sustainability resonates with environmentally conscious consumers, leading to strong financial performance and demonstrating that sustainability can be commercially viable. They also raise awareness about environmental issues and inspire others to take action. Their commitment to social responsibility sets a high bar for ethical business practices. Patagonia’s practices directly reduce its environmental footprint through resource conservation, emissions reduction, and waste minimization (Patagonia, 3).

I own one zip-up sweater from Patagonia and it is the best one I have, durable, comfortable, and warm. Patagonia’s success showcases the power of aligning business practices with environmental and social responsibility. Their pioneering spirit and dedication to activism inspire businesses across industries to embrace sustainability and contribute to a healthier planet.

Requirements: 10-15 sentences (2 paragraphs)