Prepare 4-6 PowerPoint Slides containing the following:

• Discuss what you believe the primary appeal strategy YETI is conveying in the video and why. Provide evidence from the video to support your thoughts.
• Next, choose a commercial of another brand you are familiar with and discuss their appeal strategy, providing a link to the commercial. Provide evidence from the video to support your thoughts.
• Describe why you believe the appeal strategy fits the brand you chose?
• Briefly explain what appeal strategy you would use if you were in charge of a video campaign for Audio Partners and expand on that by walking through your proposed video’s sequence.

Include at least 2 scholarly or industry-specific references. The CSU Global Library is a good place to find these references.

Reference:

YETI. (2011, November 14). YETI vs. Grizzly Bear I Yeti Coolers [Video]. YouTube. https://www.youtube.com/embed/tgwejaTNZmI

In depth power point slides with notes please

Requirements: 4-5 SLIDES