Week 3: Interactive Learning Activity

3.1 Learning Outcomes:

• Describe the 4E framework of digital marketing.

3.2 Action Required:

• Chapter Name: Read Ch-3- “Digital Marketing: Online, Social, and Mobile” from the text book- Dhruv Grewal and Michael Levy (2022) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.

3.3 Test your Knowledge (Question):

• Discussion Question #1: Describe the components of the 7C online marketing framework.

3.4 Instructions

• Answer this question in test your knowledge section.
• Post your answer in the discussion board using the discussion link below

(Week 3: Interactive learning Discussion)

Requirements: Week 3: Interactive Learning Activity Week 3: Interactive Learning Activity 3.1 Learning Outcomes: Describe the 4E framework of digital marketing. 3.2 Action Required: Chapter Name: Read Ch-3- “Digital Marketing: Online, Social, and Mobile” from the text