Review Questions Task 2

Chapter 5

• Briefly identify the purpose of the survey research.
• What two characteristics do surveys have in common, regardless of the purpose for which the survey was conducted?
• You are going to conduct research using surveys. Would you choose to use a mail-in survey, face-to-face interviews, phone interviews, or an online survey? Why?
• What are the main advantages and disadvantages of online surveys?
• You want to assess the direction and extent of the change in your participants’ opinions over time. Which survey research design would you choose and why?
• Explain the difference between a mediating variable and a moderating variable.

Chapter 6

• Describe two reasons why psychologists conduct experiments.
• You notice that there is a selective loss of participants during your experiment. What preventative measures could you take to minimize or prevent this problem?
• How can the use of a placebo and double-blind minimize the effects of experimenter demand?
• Explain what a statistically significant result says about the effect of the independent variable in an experiment.
• Briefly describe four ways in which we establish the external validity of research results.

Requirements: 15