SLP2/MKT501 Strategic Marketing 

 Assignment

DIVERSE AND INCLUSIVE BRAND COMMUNICATIONS

Assignment Overview

**Complete this Module’s Case before the Session Long Project**

Brand Communications

We have been developing online marketing communications. We will now move to offline channels of an Integrated Marketing Communications (IMC) program.

Session Long Project 2 Resources

What is Integrated Communications in Marketing? (2022) The Ultimate Guide to Content Marketing Strategy (2022) How to Create Engaging Content by Writing to One Person (2022) Culture Explained (2022)Culture and Marketing (2022)Gender and Culture (2022)

Company Overview

Begin with a brief company overview. 

IMC Application

Using module resources and your own research, select three marketing communications channels: one online and two traditional, that will be used to market your business. Explain why they were chosen based on the business, its target market and competition. (Research Required). (1 ½ pages in length) 

The IMC Campaign

Create the first marketing communication.

Create the second marketing communication.

Create the online marketing communication and add it to your website or social media. (Share the link).

Analysis

Analyze the three marketing communication pieces. Do they include aspects of diversity and inclusivity? Explain (Research Required). (3/4 page in length)

No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.

Previous Assignment (SLP 1) is attached in files for reference.