Questions

*Reference as APA style

1) How does horizontal growth differ from vertical growth of a corporate strategy? From concentric diversification? Give at least one example for each strategy.

2) What are the tradeoffs between an internal and an external growth strategy? Which approach is best as an international entry strategy?

3) Are functional strategies interdependent, or can they be formulated independently of other functions? Discuss

4) What skills should a person have for managing a business unit following a differentiation strategy? Why? What should a company do if no one is available internally and the company has a policy of promotion from within?

5) Is the evaluation and control process appropriate for a corporation that emphasizes creativity? Are control and creativity compatible? Justify and give examples from the real market.