Remember: this is just a suggested outline format, you may personalize your speech, but MUST follow the Motivated Sequence organization for this speech. Please upload a typed copy of this worksheet to D2L as noted in the schedule and class announcements.
Hand this in as directed in the schedule. THEN – after revisions, you will hand in a typed full-sentence (complete with your parenthetical quoted sources in the text) version of this worksheet along with your Works Cited page and your audience analysis on the day of your speech presentation as well as within the drop box online. Bring a print copy to class as noted in the schedule.
This design works best for action speeches; it is very effective for many purposes though!!! It follows a pattern similar to the problem-solution pattern, but ends with more emphasis upon how action can be taken to help the solution come.
Television commercials, infomercials, telemarketers and the basic sales pitch often follow this pattern. The five steps include: attention, need, satisfaction, visualization and action. See your text for more information. This outline worksheet will help you to write a strong speech. However, it is just a one format, you certainly can adapt it to your own approach. For example, you might use two quotes and three statistics vs. the suggested sub-sub point items below. You must follow the basic outline features though (the elements of introductions and conclusions, basic order of the pattern, transitions, etc.).
Remember: this is just a suggested outline format, you may personalize your speech, transitions, number of sub points and sub-sub points. Please upload a typed copy of this worksheet to D2L as noted in the schedule and class announcements.
Topic: __________________________________________________________
Specific Purpose: To inform my audience about ______________________.
ADD AUDIENCE ANALYSIS REPORT:
A. What did you learn about our class in response to your questions? List the questions.
B. Report the data. What was the “average” or “mean” response to the “fixed response” and the “ranked question?” You can find this out by simple division. If you need help, let me know. Summarize how the class responded to your open question.
C. What did you infer about your audience from this data? BE DETAILED…what did you guess about us? What did you think we would think, feel, do, etc. about your topic? What about our demographics – what do you infer about us based upon who we are concerning how we’d listen to your speech, etc.
D. How did you use your data and inferences to adapt to your audience? Who did you see as your “target audience” – why? How did you select your sources based upon the audience? Address this thoughtfully in a paragraph. Be specific in your response.
Outline Worksheet
INTRODUCTION
The introduction serves to spark attention and draw us into your speech. To facilitate this, write responses to the questions below in a short paragraph. Remember, for this speech, you will need to address the “NEED” in the attention device)
Attention Material (This speech requires a strong opening immediately pointing to the need (why they should act and follow through with your “call to action”). You can try a simple compelling story that draws in pathos, ask for participation ( refer to the occasion, refer to recent or historical events, refer to previous speeches, refer to personal interest, use a clever quote, use a startling statistic, use an analogy, cite a definition, use a music/video clip, use of suspense, ask a question, etc.):
Gain Goodwill of the Audience (tell us how this relates to us; for this type of speech a statement that shares why they should care and how being locally involved is essential).
Credibility Material (Generally, in this area, you’ll establish external credibility by stating why you care, why you can be trusted, or how you know your materials, etc. For this type of speech, show us you are sincere and have done what you are asking us to do, tell us why admire this person, place or thing. Sources are especially important to establish your credibility).
Thesis & Topic Preview: This thesis/preview should follow need, satisfaction (solution) and visualization (benefits of action and consequences of inaction). For example: There is a need to address ____ – but a solution of _____________has benefits I will share.
(Transition into Body of Speech, e.g.,
so what is at risk, what is the problem we are facing……)
Body
- Main Point #1 — “Need,” or what is the “problem” — why do we need to do something?
a. What is the Need for Action?
Consider adding information such as:
- Logos – explain and succinctly describe the problem with facts, local statistics, etc.
- Mythos – as a community how have we seen this to be true – what are the signs that a problem exists? What shared symptoms are there? Any effects on us?
- Pathos: Example/ Narrative
- Ethos: Testimony – how have you seen this problem, expert testimony from an interview and/or research
b. Demonstrate the extent of this problem — how is it urgent, recent, relevant, current, etc.
Consider adding information such as:
- Logos – add facts to show the extent of the problem.
- Mythos – who is impacted?
- Pathos: Example/Narrative
- Ethos: what have you seen/testimony.
c. Demonstrate the scope of the problem — who, where, when is the problem seen?
Consider adding information such as:
- Logos – Facts/Statistics
- Pathos – Example/Narrative
- Ethos – why you care one last time
- Mythos – narrow to the local audience so they are ready for the solution you will present.
(Summary: ___________________________________________________________)
(Preview :_____________________________________________________________)
II. Main Point #2 – “Satisfaction” or how your solution will solve the problem you presented.
a. Solution Simply Stated.
Consider adding information such as:
- Logos – Describe the solution with basic facts addressing the problem.
- Ethos – Give testimony that this solution has worked/will work.
- Mythos/Pathos – why this solution relates to the localized issue you are speaking about.
b. Practicality of Solution.
Consider adding information such as:
- Logos: Demonstrate how the solution to this problem is reasonable and relevant to its solution.
- Logos: What is your strategy for putting these plans into place? Have you any evidence that it may reasonably work?
c. Transforming Plan into Action
Consider adding information such as:
- What are the sequential parts of this plan?
- How do we begin?
- Whom do we call/visit/to begin?
- How do we continue the steps?
d. What factors will allow for the effectiveness of these steps?
Consider adding information such as:
- Ethos: Testimony
- Logos: Facts it will work
- Pathos/Mythos: Narrative about how it is a good solution
(Summary: ___________________________________________________________)
(Preview :_____________________________________________________________)
III. Main Point #3 – “Visualization of the Results” – Remember you can rework this section to meet your own topic needs, but here is a suggestion – use visual aids as well here! Consider adding information such as:
- Prove there are Consequences of Inaction
- Describe the situation if we do nothing with an explanation
- Add a fact (you can discuss information from your “need” too)
- Give testimony to back up your claim
- Remind us how WE are connected to “no action”
- Prove there are Expected Results of Action
- Describe the situation if we do get involved with an explanation
- Add a fact (you can discuss information from your “need” too
- Give testimony to back up your claim
- Remind us how WE are connected to the results of this “action”
CONCLUSION
(Write a short paragraph of what you will say; include all of the following functions of conclusions):
Signal an End (Signaling to indicate the end often uses cue terms such as “in conclusion,” but of course now you need to be creative and capture the spirit of this persuasive appeal, e.g. “Today we’ve….” or “So many lessons can be learned by thinking about who or what we admire as well as why….”):
Summary (please review in the order covered, as the summation should match your thesis):
Goodwill Audience Tie (tell us again how we, individually and/or as part of the civic community benefit from knowing this, show the connection between you and the audience).
Concluding Clincher/Call to Action (never, ever end on something abrupt, e.g. “that’s it” — plan out the end, better yet, tie back in some fashion to the attention device used in the introduction).
Add your Works Cited
(MUST use correct APA or MLA form for ANY credit)
If you do not know how to do this, see:
- Word’s “References” tool – it will correctly create a Works Cited page and cite your outline too if you type your data in correctly. This is the best resource as it all stays within your document and saves for future references.
- APA – http://owl.english.purdue.edu/owl/resource/560/01/
- MLA – http://owl.english.purdue.edu/owl/resource/747/01/
