X for Cause Marketing

Information and communication technologies provide a tremendous tool for spreading awareness and highlighting issues that may not be adequately represented in the mainstream media. Hashtag activism, in particular, is concerned with driving social media traffic to bring awareness to a cause. Review this article for a few examples: https://marketing.twitter.com/en/success-stories/cause-marketing-on-twitter

Create a cause-oriented hashtag campaign and use your online voice for good. Follow this process for your post information:

Select a cause important to you
Plan your messaging and decide which hashtag to use
Create social media posts in Canva.com to promote your hashtag campaign (Go to Canva.com/Templates/Social Media/Twitter Posts)
Provide an image of the X post you created here with a one paragraph overview

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