Instructions
The Dropbox assignments in this course build upon each other to create an overall Integrated Marketing Communications Plan. Each week will build on the previous week’s assignments. This week you need to select a small to medium size company with which you can become familiar. It can be either online or a brick and mortar company. As examples, a local group of coffee shops or pizza restaurants or local clothing stores, all will work well.
Address the memo to your instructor. In the memo, identify your company. In our class context, they will be your pretend client for all the Dropbox assignments.
Answer the following questions in the memo:
- Who is the target market? Go back to chapter two and identify the market.
- What is the product or service they offer?
- What is the Price compared to the competition?
- Where are they located? Does this location(s) provide any specific advantage? For example, are they located just off the main interstate?
- Identify their current promotional strategies. Do they use radio? TV? Transit media? Direct mail?
- What type of social media do they utilize, if any?
The memo may be longer than one page to cover all the information.
