In a critical thinking essay, explore why a business needs to be concerned with the quality of its data. Discuss the five characteristics common to high-quality data and the four primary traits that help determine its value. Reflect on why a company would care about the timeliness of its data. In your essay, provide examples and real-life experiences to support your points. You may also include a diagram or an infographic to represent the concepts discussed visually. Aim to create a comprehensive and insightful essay that demonstrates your understanding of the connection between data quality and business intelligence.