This web search activity will ask you to look at the websites of professional, successful activists to see what they do and how they get it done. Learn from the pros, right?

Preliminary Investigation / Fieldwork:

Look at one of the following websites or find a website on your own for an activist group. If you choose a website that addresses multiple issues, choose a particular campaign to focus on. The sites discuss the activities that activists engage in to raise awareness about their campaigns. Briefly describe the following elements from the activist group’s campaign:

• ∙ What issue is the group campaigning for?
• ∙ What is the intended message?
• ∙ Who is the intended audience?
• ∙ What activities or events do they promote, engage in, or sponsor?
• ∙ How do these activities reach the intended audience and deliver the message that the group exists to support?
• ∙ Looking at the website, what visual / graphic appeals are made? How do the images used, colors, or font styles support the messages indicated?

Activist Websites: