The branding agency you work for has been hired to create a brand activation creative pitch deck for Brand X. You are the lead for this brand activation project. You will design a brand activation event with the foundation of sensorial experiences. Deliver a pitch deck (powerpoint presentation), and a 1-page memo on the strategy and concept for the brand activation. Additionally, you will also submit a video presentation. You must be in the video presentation.
Senses:
- Touch (Texture)
- Smell
- Sight (Visualization)
- Taste
- Sound
Max 15 slides for your deck (ONLY on Canva – no PPTX)
Your Budget: $45K
Company: Your choice (does not have to be publicly traded)
Weighting (% of final grade): 60%
Notes:
For the memo, you can address it to the CEO or CMO of the brand you will be working on. Use a WORD document in 11-point Times New Roman font. Single space. The memo format is attached.
The video’s max time is 7 minutes. You should try and hit 6 minutes. Do not go over 7 minutes. Place the YouTube link of your video in the comments section of the assignment.
You have three attempts for this assignment.
What I am looking for?
I am looking for you to bring all of your creative energy to this assignment. A brand activation is an opportunity for a brand to pitch and tell its story to its existing and potential customers. Walk me through your process through sensorial experiences and why this is important to the brand.
Deliverables
- Power point Presentation
- YouTube video link
- Microsoft Word Document
Requirements: follow instruction
