The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

Assignments submitted through email will not be accepted.

Students are advised to make their work clear and well presented; marks may be reduced for poor presentation. This includes filling your information on the cover page.

Students must mention question number clearly in their answer.

Late submission will NOT be accepted.

Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

Submissions without this cover page will NOT be accepted.

Learning Outcomes:

Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations. CLO-2

Communicate issues, results and recommendations coherently, and effectively regarding appropriate strategies for different situations. CLO-6

Assignment Question(s):

Select a well-known publicly owned company then write a five-part essay that concentrates on the following:

1- Briefly introduce your essay then offer a background on your selected company (i.e. available and public information about the top management of the company/ board of directors, financial statements, business model, and key competitors). (2 Marks) (Minimum 150 words)

2- Apply the resource-based view of the firm to determine core and distinctive competencies of your selected company. (3 Marks) (Minimum 150 words)

3- Use the VRIO framework and the value chain to assess the company’s competitive advantage, and how it can be sustained. (4 Marks) (Minimum 250 words)

4- Discuss how the business model of your selected company could be imitated and assess the company’s corporate culture, and how it might affect a proposed strategy. (4 Marks) (Minimum 250 words)

5- Discuss the future of this company if it continues on its current path and conclude with a summary of key ideas of your essay. (2 Marks) (Minimum 150 words)

Important Notes: –

Avoid Plagiarism

Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.

Use APA style for writing the references