part 1 Imagine you are working for a small hospital organization and your task is to create two marketing strategies: one is for a niche market and one is a larger (mass) market endeavor. Using current resources in this Module, elaborate on the differences in the strategies between niche and mass marketing for a small hospital organization. Provide an elaborated example of each type of marketing.

part 2

Marketing for a healthcare organization is a delicate matter because the public has ambivalence in the idea that healthcare operates as a business and needs to make profit. Elaborate on successful and proven strategies for a healthcare organization to market to diverse or vulnerable populations.