Your discussion this week will focus on the case study about Uber and its competitive entry into the Chinese market (p. 560 in the textbook).
A case study is a puzzle to be solved, so before reading and answering the specific questions, develop your proposed solution by following these five steps:
- Read the case study to identify the key issues and underlying issues. These issues are the principles and concepts of the course module, which apply to the situation described in the case study.
- Record the facts from the case study which are relevant to the principles and concepts of the module. The case may have extraneous information not relevant to the current module. Your ability to differentiate between relevant and irrelevant information is an important aspect of case analysis, as it will inform the focus of your answers.
Reflecting on this week’s content focusing on ethical leadership, strategy, and alliances, discuss the following questions.
- Why did Uber find the Chinese market so appealing?
- What ethical considerations should be considered in addressing the decision made by leaders within each company?
- Discuss the pros and cons of the merger between Didi and Uber China?
