List and briefly describe the 6 key criteria to evaluating a franchise opportunity. Beginning with ‘The Territory Assigned.’

Small Business Management – Chapter 12     3-4 sentence answers. 

  1. List and briefly describe the 6 key criteria to evaluating a franchise opportunity. Beginning with ‘The Territory Assigned.’
  2. What is the average startup costs/fees incurred by a U.S. franchisee (page 460) and what percentage of gross income is typical in ongoing franchising fees (page 457)?
  3. What are 3 main disadvantages to forming a sole proprietorship entity?
  4. What are the 3 general criteria that a patent application must have in order to be successfully registered?
  5. What’s the biggest difference between a trademark and a copyright?
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