Marketing anticipates and measures the importance of the needs and wants of a given group of customers and responds with needs satisfying goods and services. It is important not to confuse marketing and advertising – advertising is just part of the overall marketing plan and the 4Ps – product, price, promotion, and place. What product or service have you purchased recently based on effective marketing, and why?

In your second post, discuss a product or service you have seen with ineffective marketing support.

Requirements: 60