First: Introduction and Company choice

Briefly introduce the chosen company, its orientation and justify your choice.

Second: Discuss the following concepts:

1) Environmental analysis

Analyse the micro and macro environment of the chosen company and discuss how the different factors (including competition) have influenced the company.

2) Segmentation strategies

Identify the chosen company segmentation, targeting, differentiation and positioning strategies.

3) Pricing and distribution strategies

Explain the chosen company pricing and distribution strategies and justify their choice.

4) Marketing communications & channels

Identify and evaluate the different marketing communications that the chosen company use, and their marketing distribution strategies and channels.

Third: Conclusion

Provide a decent conclusion and summarise the key points of your report

Fourth: Referencing

Use academic references

Use in-text referencing

Include a reference list at the end

Use a minimum of 3 academic journals

          Presentation’s Assessment (10%)

• Summarise your report in a power-point form to present it for your colleagues
• Presentation should be15 minutes maximum
• Each member of the group should present as you will be marked individually
• Follow the rubric below