The marketing mix must be adapted to accommodate national differences arising from

customer preferences and each market’s economic, legal, climate and cultural environment.

Think about the following products:

• Packaged flour

• Swimsuits

• Automobiles

Describe how a firm should adapt the marketing mix for each of those products in the following

countries:

• Mexico

• Germany

• Saudi Arabia

Make emphasis in which elements of the marketing mix (4Ps) must be adapted and which could

be standardized.