Instructions

Please submit a one-page marketing plan describing your topic for your Marketing Plan due in week 7. Remember that your final paper is a 15-page marketing plan for a brand of your choice.

This paper should discuss the brand you are writing the marketing plan for. Explain why they need a new plan, and discuss some preliminary marketing strategies. Please use the following headings in bold: Topic, Rationale, Strategy.

Topic:

• Brand or company you are proposing for your topic
• Brief background

Rationale

• Why does this company need a new plan?
• Are you entering a new market?
• Are you proposing a new offering?
• Does their current plan need to be revamped?
• Include the rationale for the new plan.

Strategy

• Who is the intended market?
• Where will you access the necessary information for your final marketing plan?

Please submit the assignment in APA format, including supporting scholarly research.

GUIDELINES:

• Must be in APA 7th edition
• Must be 1-2 pages (excluding the title and reference pages)
• Must include scholarly references such as the assigned readings or trade magazines, peer review journals. Random Google searches will not be accepted such as investopedia.com