This assessment component is designed to assess the command verbs used in this learning outcome

LO3 and LO4. Students will submit a marketing plan that addresses the set brief. This should be

written in a structured format, making use of headings and sub-headings and using business language.

A bibliography should be provided using the Harvard referencing system. Inaccurate use of

referencing may lead to issues of plagiarism if not applied correctly.

The recommended word limit is 1000 – 1500 words, although you will not be penalized for exceeding

the total word limit.

A detailed media plan needs to be fully integrated into the overall marketing plan.

The file must be saved in the format: student Student No.-Name-MPP-A3. In case of extenuating

situations, the relevant college policies will be applied.

Unit Learning Outcome:

LO3: Produce a marketing plan for an organization that meets marketing objectives

LO4: Develop a media plan to support a marketing campaign for an organization.

Transferable skills and competencies developedHow to plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable,

Realistic, Time-bound) objectives.How to evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and

offline data sources.