Last time, you help an assignment to compare 2 cultures (independent and interdependent; using cultural psychology concept) Nike advertisements, but it turned into a group assignment, so I will need to rewrite an essay to fit the group outline.
I would appreciate it if you could write referring to the assignment outline (see below).
Outline
- Introduction: Intro sentence, (include) Thesis of topics (Linking back concepts to interdependent vs independent; Primary and secondary control, Analytical vs Holistic persepctive, Low context and high context environment / Horizon levels
- Paragraph 1: Primary and Secondary
- Paragraph 2: Analytic vs. Holistic
- Paragraph 3: Low vs High Context and Horizon levels
- Conclusion
Purpose: the ability to work in a term, search relevant supportive materials, analyze, and synthesize information, and writing them are important skills in your professional life. Your paper should be least 1200 words (4-5 pages double space APA style paper).
How: pick a cultural product to analyze using a cultural psychology lens
- Work to together to analyze how ideas prevalent in two sociocultural contexts, represented in their cultural products
- For example, in advertisements, advertisers seize upon ideas that are prevalent, catchy, and represent the “right way” to be a person in a given context. We want you to conduct a cultural analysis of a popular cultural product (e.g., advertisement) distributed in two cultural contexts of your choice (the two cultural context can be similar or dissimilar, but the cultural products should be equivalent)
- *We chose the athletic brand Nike as product and focused on advertisements released in Western cultures and Eastern cultures;
Typically, use the interdependent vs independent selves theory to explain the NIKE ad.
Nike advertisement (Western) : independent
Dream Crazy https://youtu.be/WW2yKSt2C_A?si=nhJ_2xLp5gp1bBKJ
Nike advertisement (China) : interdependent selve
Thanks for your help:)
Requirements: 4-5