BA 463 Online

Marketing Management

Sonic Phone Marketing Plan Analysis

Instructions:

Read the Sample Sonic Marketing Plan located in the Resource Bank and answer the following questions:

1. What is the product and/or service offered?
2. What are five target audiences?
3. How will the Sonic 1000 be positioned?
4. Who are the five main competitors?
5. What are the strengths, weaknesses, opportunities and threats?
6. Do you consider COVID-19 an opportunity or a threat? Briefly explain.
7. How is the product and/or service priced?
8. How will the Sonic 1000 be distributed?
9. What is the first year and second year objective?
10. How will the product and/or service be promoted? How will the brand generate buzz? Is this a good promotion strategy? How would you improve it? Briefly explain.
11. What additional research might be conducted to better understand the target audiences? Name two and explain why they were added.
12. Why is establishing controls important?
13. Conclusion and Recommendations

Guidelines:

• Number of pages – Minimum 2 pages
• Minimum word count – Minimum 500
• Page size – Letter (8.5”x11”)
• Page margins – Top and bottom margin 1 inch, left margin and right margin 1 inch.
• Insert the page number at the bottom right of the page.
• Spacing – 2.0 spaced, spacing before and after paragraph 0 point.
• Font – Times New Roman or Arial, fully justified.
• Font – Size 12.
• Use Times New Roman 12-point Bold.
• Document should be saved in word (doc.) or (docx.) format.
• Save the document as “Sonic Phone Marketing Plan Analysis – Your Name.” E.g.: Sonic Phone Marketing Plan Analysis – John Doe
• Referencing – APA style referencing.
• Insert the cover page. Upload to Moodle for grading.

Criteria Points:	Points
Using the format	2 points
What is the product and/or service offered?	1 point
What are five target audiences?	5 points
How will the Sonic 1000 be positioned?	1 point
Who are the five main competitors?	5 points
What are the main strengths, weaknesses, opportunities and threats?	4 points
Do you consider COVID-19 an opportunity or a threat? Briefly explain your position.	3 points
How is the product and/or service priced?	1 point
How will the Sonic 1000 be distributed? Name five places.	5 points
What is the first year and second year objectives?	2 points
How will the product and/or service be promoted? Briefly explain your position.	1 point
How will the brand generate buzz? Briefly explain.	1 point
Is this a good promotion strategy? Briefly explain.	2 points
How would you improve it? Briefly explain.	2 points
What additional research might be conducted to better understand the target audiences? Name two and briefly explain why you would add them.	2 points
Why is establishing controls important?	1 point
Conclusion and recommendations	2 points
Total	40 points

Criteria Points:	Points
Using the format	2 points
What is the product and/or service offered?	1 point
What are five target audiences?	5 points
How will the Sonic 1000 be positioned?	1 point
Who are the five main competitors?	5 points
What are the main strengths, weaknesses, opportunities and threats?	4 points
Do you consider COVID-19 an opportunity or a threat? Briefly explain your position.	3 points
How is the product and/or service priced?	1 point
How will the Sonic 1000 be distributed? Name five places.	5 points
What is the first year and second year objectives?	2 points
How will the product and/or service be promoted? Briefly explain your position.	1 point
How will the brand generate buzz? Briefly explain.	1 point
Is this a good promotion strategy? Briefly explain.	2 points
How would you improve it? Briefly explain.	2 points
What additional research might be conducted to better understand the target audiences? Name two and briefly explain why you would add them.	2 points
Why is establishing controls important?	1 point
Conclusion and recommendations	2 points
Total	40 points