Description

Key Assignment

Part 1

Develop your Customer Satisfaction and Product Guarantee Plan for the product that you selected in Unit 1.

Your plan will include the following:

• Section I: Company and Brand Information
• Section II: Product Pitch Script
  • This section will optimize the perfect pitch for selling your brand.
  • It includes features and benefits of the product.
• Section III: Cross-Selling and Promotional Opportunities
  • This section will examine and recommend 2 complementing products for your brand, relevant to the customer’s lifestyle, to build brand awareness and loyalty.
  • Develop 1 promotional campaign for selling these complementing products.

Part 2

Prepare a Product Promise and Guarantee Section for your plan based on your research and experiences throughout Weeks 1–4. Add this information as Section IV of the plan.

Final Key Assignment Sections

• Section I: Company and Brand Information
• Section II: Product Pitch Script
  • This section will optimize the perfect pitch for selling your brand.
  • It includes features and benefits of the product.
• Section III: Cross-Selling and Promotional Opportunities
  • This section will examine and recommend 2 complementing products for your brand, relevant to the customer’s lifestyle, to build brand awareness and loyalty.
  • Develop 1 promotional campaign for selling these complementing products.
• Section IV: The Product Promise and Guarantee

Please submit your assignment.

For assistance with your assignment, please use your textbook and all course resources.

We grade Discussion Boards and Individual Projects using three project criteria: Task Requirements, Demonstration and Application of Knowledge, and Academic Writing and Format. We score each project criterion using four performance values: Unsatisfactory, Developing, Effective, and Proficient. Please see the following tables for the details.