Purpose

The purpose of this assignment is enable you to formulate into writing your analysis of visual representations of ethos, pathos and logos, and how these rhetorical appeals are used to persuade. Refer to the Overview of the Rhetorical Analysis Essay for specific details on the content of each paragraph.

Topic

Using the same advertisement from the Ads of the World website that you selected for Assignment 2.2, analyze the advertiser’s use of ethos, pathos and logos while taking into consideration the advertiser’s intended audience. All three rhetorical appeals must be present in the advertisement.

Instructions

1. Develop an effective rhetorical analysis essay (750-1000 words) about the advertisement you chose.
2. Format your paper according to MLA styleLinks to an external site..
3. Attach the image from the ad or embed the video above the title of your essay.
4. Write an interesting title that captures the interest of your reader and focuses your essay.
5. Begin with a strong introduction that engages your reader and provides a clear thesis at the end of the introduction.
6. Write one paragraph that discusses the intended audience.
7. Write three support paragraphs, one for each rhetorical appeal (ethos, pathos, and logos). Include relevant specific examples from the ad and discuss whether the appeals are used effectively.
8. End with a strong conclusion that discusses the overall effect of the ad with regard to ethos, pathos, and logos. Restate your thesis in a different wording and sum up what the reader should take away from the essay.
9. Use in-text citations for evidence from the advertisement.
10. Add an MLA formatted Works Cited as a separate page at the end of the essay. See below for sample advertisement citations.
11. Proofread your essay. Check for clear content and accurate sentence mechanics.
12. Save your rough draft as a Word or Google doc and submit it as a file upload.

NOTE: Your essay will be submitted to Turnitin, which is a method for submitting a written assignment to check for similarities to other texts on the internet. You are encouraged to read about how to interpret the Similarity report and understanding the Turnitin Similarity ReportLinks to an external site. to better understand how Turnitin is used.

SAMPLE ADVERTISEMENT CITATIONS IN MLA FORMAT

“Snyder’s of Hanover #Pretzels or Pieces. Advertisement.” Ads of the World, Jun. 2022, www.adsoftheworld.com/campaigns/pretzelsorpieces. Accessed 15 Jun. 2022.

“Mitsubishi Panoramic Sunroof. Advertisement.” Ads of the World, Mar. 2022, www.adsoftheworld.com/campaigns/panoramic-sunroof. Accessed 15 Jun. 2022.