business? For each opportunity identified, discuss the opportunities (potential benefits to
the company) and risks associated with the opportunity.
The sections of your memorandum should include the following:
1. Problem Statement: State the main problem facing the firm (or industry) in one, succinct
sentence.
2. Analysis: Summarize the main findings of your analysis within your memorandum. You
may use bullet points, bold, and italics – any means to convey and highlight the key
factors you have determined based on your analysis. Use Appendices to show your
detailed analysis and refer to these Appendices in your memorandum. Please see below
and the case rubric for analysis I am expecting to see in this section.
3. Alternatives: State briefly (one sentence or a bullet point each) 2 or 3 alternative courses
of action that the company could implement.
4. Recommendation: Choose one course of action and support your choice WITH YOUR
ANALYSIS.
Within your report, the following questions should be answered within your analysis (Item #2
above).
1. What are the strengths, weaknesses, opportunities and threats for Antiga Confeiteria de
Belem?
2. What resources, capabilities, and core competencies does Antiga Confeiteria de Belem
possess and do these resources, capabilities, or competencies meet the test to give the
company a sustainable competitive advantage? (2-part question).
November 20, 2023
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3. What strategic options are available for Antiga Confeiteria de Belem to expand their
business? For each opportunity identified, discuss the opportunities (potential benefits to
the company) and risks associated with the opportunity.
4. Using your analysis, what should Miguel Clarinha do?
