You have to read the case and answer the following questions. Answers will be graded based on Depth of Analysis, Clarity and Organization, Relevance to Stakeholders, Integration of Course Concepts, Critical Thinking, Writing Style, and Mechanics.

• Each answer will be detailed.The first six questions are assigned 12 points each. As a minimum, 300 words are expected per answer. Question 7 is worth 28 points, and a minimum of 600 words is expected.
• Please include at least 2 or 3 external references.
• All text material must be typed with double line spacing, 12pt font, Times New Roman or Arial and please used simple wording on a student POV.

Y o u h ave t o r e ad t h e c ase a n d a n sw er t h e f o llo w in g q uestio ns. A nsw ers w ill b e g ra d ed b ased o n D ep th o f A naly sis , C la rit y a n d O rg an iz a tio n, R ele van ce t o S ta keh old ers , I n te g ra tio n o f C ours e C oncep ts , C rit ic al T hin kin g, W rit in g S ty le , a n d M ech an ic s . E ach a n sw er w ill b e d eta ile d . T he f ir s t s ix q uestio ns a re a ssig ned 1 2 p oin ts e ach . A s a m in im um , 3 00 w ord s a re e xp ecte d p er a n sw er. Q uestio n 7 i s w orth 2 8 p oin ts , a n d a m in im um o f 6 00 w ord s i s e xp ecte d . Q uestio n 7 i s b ased o n a g uest s p eaker, t h ere w as a g uest s p eaker a n d h e n arra te d t h e s it u atio ns, s o p le ase a n sw er b ased o n t h at. P le ase i n clu de a t l e ast 2 o r 3 e xte rn al r e fe re n ces. A ll t e xt m ate ria l m ust b e t y p ed w it h d ouble l in e s p acin g, 1 2p t f o nt, T im es N ew R om an o r A ria l a n d p le ase u sed s im ple w ord in gs o n a s tu den t P O V. C ase q uestio ns: 1 . W hat s tr a te gie s d id S ta rb ucks e m plo y t o e sta blis h i t s d is tin ctiv e i d entit y i n it ia lly ? W hy w as i t s o s u cce ssfu l u ntil t h e m id -2 000s? A nd w hy a nd h ow d id S ta rb ucks l o se i t s u niq ueness a nd s tr u ggle i n t h e m id -2 000s? 2 . W hat s tr a te gic i n it ia tiv e s d id H ow ard S ch ult z i m ple m ent t o r e -c re ate S ta rb ucks’ u niq ueness a fte r h is r e tu rn i n 2 008? W hat w as H ow ard S ch ult z a tte m ptin g t o a cco m plis h i n h is s e co nd s tin t a s C EO ( 2 008–2017)? 3 . W hy d id H ow ard S ch ult z r e tu rn a s i n te rim C EO i n 2 022? W hat c h anges d id h e i n it ia te i n h is t h ir d s tin t a s C EO ( 2 022–2023)? 4 . G iv e n t h at H ow ard S ch ult z i s a tte m ptin g h is t h ir d r e tir e m ent, w ho i s r e sp onsib le f o r S ch ult z b ein g a “ b oom era ng C EO ”? D id h e f a il t o g ro om a s u cce sso r? D id t h e b oard o f d ir e cto rs f a il i n s u cce ssio n p la nnin g? O r, i s H ow ard S ch ult z a u niq ue l e ader w it h a d eep t a cit a nd e m otio nal u nders ta ndin g o f t h e b usin ess t h at m ake s i t h ard t o f in d i n a r e pla ce m ent? E xp la in . 5 . H ow i s S ta rb ucks t r y in g t o g ro w i n t h e f u tu re ? W hat a re i t s b ig gest c h alle nges? 6 . W hat r e co m mendatio ns w ould y o u g iv e t h e S ta rb ucks C EO , L axm an N ara sim han, t o a ddre ss t h e c h alle nges i d entif ie d i n q uestio n 5 ? B e s p ecif ic . 7 . C alm A ir f a ce s h urd le s w hile d eliv e rin g s e rv ic e s t o t h e N orth ern T e rrit o rie s, a s e xp la in ed b y G arry B ell i n o ur c la ss. W hat a re t h ose c h alle nges, a nd w hat m eth odolo gie s a re e m plo ye d b y C alm A ir t o s u cce ssfu lly m anage a nd o ve rc o m e t h em .